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Adblock also suppressed pre-roll and windowed ads on the YouTube videos we tested. In our testing, it blocked the most ads on the PCMag home page, and had the second best score on a PCMag review page.

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We highly recommend this one, especially if you're concerned more about privacy than ad blocking.Īdblock Plus is among the old guard of ad blockers, and it's easy to see why it has lasted so long. Its Cover Your Tracks score was unsurprisingly impressive, but its adblock-tester results were not good.ĭespite these caveats, we think Privacy Badger's behavioral approach is very compelling. With YouTube, we saw pre-roll ads and window ads-the only ad blocker of the bunch to allow this. On the PCMag homepage and review page, Privacy Badger never took the top spot, but it was never at the bottom either. However, that uniqueness meant that it didn't nab the best raw scores in our testing. Because tracking users between websites is such an integral part of advertising, blocking trackers ends up blocking most ads. What it does do is block trackers, typically after it has encountered those trackers a few times. Created by the nonprofit Electronic Frontier Foundation (Opens in a new window), Privacy Badger doesn't explicitly block ads. Privacy Badger goes in a different direction from the other ad blockers we tested. The one that blocks the most ads may not be the one that works in a way makes sense for you. Our test results are a mixed bag, which indicates that the differences between how these services work is significant. We settled on Adblock-Tester (Opens in a new window) to compare how each service blocked ad elements and the EFF's Cover Your Tracks (Opens in a new window), which focuses on web trackers and browser fingerprinting-an insidious practice that uses unique characteristics of your machine to ID you online for targeted advertising. We also sought out replicable tests for comparison. On the objective side, we used each ad blocker's self-reported analytics on the same pages to see how each performed. We also considered the design of each ad blocker, giving preference to well-designed, pleasant looking options. On the subjective side, we browsed PCMag's homepage and a review page to see which elements were blocked and whether the site functioned as intended. To evaluate each service, we wanted both an objective measurement and subjective impressions.

Note however that most of the ad blockers we tested are available for multiple browsers. We only tested Chrome extensions, as it remains the world's most popular browser. We tested each ad blocker in Chrome version 100.

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Other browsers, including Brave, Opera, and Vivaldi, include ad blockers as well.Īll our testing was done on a macBook Pro running macOS 11.6.4. Firefox blocks many trackers in its default mode. Many modern browsers have tracker blocking built in. Ad blockers not only keep you from seeing some ads, but the best ad blockers also block the trackers and other tools that advertisers use to spy on you. Ever wonder why you see the same ads follow you across different sites? How is Instagram able to show you extremely targeted ads? It's because gathering information about you and your activities is big business. The practice is called malvertising, and it's perhaps the most compelling reason to try and keep web ads out of your life.įinally, nearly all advertising in this modern age is built on the privacy-eroding practices of surveillance capitalism.

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The bad guys submit ads carrying malicious code or pointing to malicious sites, which are accepted and displayed on trusted websites.

Some online ads pretend to be from antivirus scanners, proclaiming that you've been infected and need to download their malware protection solution, which might itself be malicious or simply a way to scare you into buying a subscription you don't need.Īlthough it’s rare, we've seen cases where legitimate sites and ad networks were hijacked by attackers. Some take over your screen, claiming to be from law enforcement and demanding you pay a hefty (and spurious) fine. While legitimate ads can be annoying enough, some ads are deceptive or even dangerous. We look through some of the best-known names in the ad-blocking business to help you find the right one for your needs. Ad blockers seek to rein in those problems and make the web a little bit better.

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How to Set Up Two-Factor AuthenticationĪds are ugly, they make websites look and perform worse, and their weird tricks-like appearing suddenly or autoplaying videos-can be extremely irritating.

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How to Record the Screen on Your Windows PC or Mac.How to Convert YouTube Videos to MP3 Files.How to Save Money on Your Cell Phone Bill.How to Free Up Space on Your iPhone or iPad.How to Block Robotexts and Spam Messages.

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